en-usRichard Ingram on Society6http://society6.com/richardingramSogma FrameworkRichard Ingram (richardingram)Thu, 06 Oct 2011 02:46:55 -0700<img src="http://a1.s6img.com/cdn/box_002/post_12/292087_7960163_l.jpg"/>The well-trodden paths today’s practising content strategists have taken to reach the discipline.http://society6.com/richardingram/How-did-we-all-get-herehttp://society6.com/richardingram/How-did-we-all-get-hereRichard Ingram (richardingram)Fri, 24 Jun 2011 15:51:45 -0700<img src="http://a1.s6img.com/cdn/box_001/post_11/225719_13682373_l.jpg"/>As humans we're united by our restlessness, that eternal struggle to reach the horizon just to experience or deliver something new. We can't help but strive to explore ideas, to build, shape and re-shape things to achieve increased efficiency and beauty. It's precisely how we've managed to dominate this planet of ours. So how, in this modern world of furious digital content production and management,can we encourage and harness this inherent drive to create and analyse? How about we bring a sense of order and perpetual motion to proceedings?http://society6.com/richardingram/Web-content-in-perpetual-motionhttp://society6.com/richardingram/Web-content-in-perpetual-motionRichard Ingram (richardingram)Fri, 24 Jun 2011 13:04:35 -0700<img src="http://a1.s6img.com/cdn/box_001/post_11/225626_1634531_l.jpg"/>Take the first steps toward a long-term web content strategy. Conduct an audit of the content assets to reveal some of the clearest patterns, relationships, and holes. Take samples of the existing content and test with live audience representatives to measure its impact and effectiveness. Then, interview the key content handlers to learn more about how content is created and managed.http://society6.com/richardingram/Get-a-firm-grip-of-your-web-contenthttp://society6.com/richardingram/Get-a-firm-grip-of-your-web-contentRichard Ingram (richardingram)Thu, 23 Jun 2011 12:01:05 -0700<img src="http://a1.s6img.com/cdn/box_001/post_11/225168_12313510_l.jpg"/>Understanding how an organisation can be effective with their content is, in essence, what content strategy is all about. The task of working out why and how it needs to change cannot be achieved without three key considerations: the status and potential of the content itself, the platform that supports its delivery, and the people involved in its creation. To do this the content strategist must seek out all the available knowledge within an organisation, capture it, and use it effectively. Clear communication, a respect for each other's skills and time, and a shared common goal can help forge the working partnerships that make such changes possible.http://society6.com/richardingram/Partners-for-the-content-strategisthttp://society6.com/richardingram/Partners-for-the-content-strategist